This is a particularly powerful opportunity for Xiaomi, since it only involves competing against other budget-conscious manufacturers, such as Huawei, but not luxury brands like Apple. Xiaomi: an overview. Xiaomi Strategy Case Study. Connected Health Market SWOT Analysis 2020 by Players - Xiaomi, Samsung, Athenahealth, Epic Systems 11-20-2020 05:15 PM CET | Health … Here is the SWOT analysis of Xiaomi. Here are a few of Xiaomi’s most notable Strengths: Xiaomi offers smartphones and other electronic devices at extremely competitive prices. Android smartphones and expansion to other consumer devices offer growth opportunities; but threats abound for the company, most directly from local competitors. Xiaomi swot analysisStrength1. Xiaomi is a company from Beijing in China which manufactures Smartphones. Image “Xiaomi Mi 5“ by Maurizio Pesce is licensed under CC-BY 2.0. Show More. Originating from China, the Smartphones are manufactured in huge quantities and have wide acceptance across the world. There are only growing amounts of tension between … Xiaomi Company Profile and SWOT Analysis from Platform Executive is a cost effective solution for building your platform-based business. 9.13.3 Product benchmarking. December 27, 2017 December 12, 2018 admin Case Study Xiaomi. The methods … Despite their affordable prices, Xiaomi has a reputation for building high-quality products. E-commerce advantage – The Flash sale model is a very popular model which has worked wonders for Xiaomi. Consumers and tech critics alike are consistently impressed by how much bang you can get for your buck with their smartphones. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. Smart Router Market SWOT Analysis 2020 by Players – Xiaomi, Qihoo 360, Tenda, Linksys, TP-Link, Gee, Huawei. Good Quality products – Even at such low prices, no one can doubt the quality of Xiaomi phones. Penetrative Pricing – Xiaomi has the strongest penetrative pricing advantage because it generally uses direct marketing techniques and avoids dealer and distributor margins. SWOT Analysis is a strategic business planning …. This shift in consumer preference is to the benefit of Xiaomi. Advertising and Marketing spends – The advertising and marketing spends of the brand is very low. These days, he spends his time flipping domain names, writing articles and pursuing other interesting business ventures. But it will help the brand to create a long term image and equity. SWOT analysis is a vital strategic planning tool that can be used by Xiaomi managers to do a situational analysis of the organization. The brand launches ATL campaigns only when coming up with a new product. 9.13 Xiaomi. Xiaomi has seen extremely quick growth over recent years, selling many millions of smartphones. Thomas Bush is an English-born writer, entrepreneur, and fitness enthusiast. Swot Analysis Of Xiaomi; Swot Analysis Of Xiaomi . This model made the consumers crazy and each Xiaomi looked like a price which was hard earned. The current trade war between China and the United States would deepen the wounds. China is without a doubt one of the strongest manufacturers in the world. A SWOT Analysis is a powerful tool to develop business strategies for start-up firms as well as for existing companies. Weaknesses in the SWOT analysis of Xiaomi, Opportunities in the SWOT analysis of Xiaomi, Natural Unemployment Definition – Components, Factors and Reduction Methods, Top 25 Search Questions on Google in 2020, Top 10 Instagram Accounts with the most followers in 2020. Competition – Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. Huge China and Asia market available – Another benefit to Xiaomi is that the whole Asian market is their playground. Xiaomi has a fantastic opportunity to capture these emerging markets, such as Africa or India, thanks to their great prices. Download PDF. Having freelanced for years, Thomas has appeared on various online publications numerous times, but recently set up his own website 'TalkSupplement' about the world of sports nutrition. Brand Differentiation is absent – The smartphone segment has become such that brand differentiation is becoming very difficult. Xiaomi Swot Analysis In: Business and Management Submitted By xd219 Words 489 Pages 2. Well, for starters, Xiaomi is exposed to all of the deeply-political trade and import laws between Chinaand other parts of the world. China is also one of the largest consumers in the Asian market. Growing year on year – The company which started manufacturing in 2011 has grown by leaps and bounds and is regularly growing year on year. January 4, 2019 By Hitesh Bhasin Tagged With: SWOT articles. This is especially true for some geographic regions, where previously devices were too expensive to even consider. Swot Analysis Of Xiaomi Company 1527 Words7 Pages Looking for good employees is one of the most important tasks of Xiaomi senior. Xiaomi is far behind Oppo and Vivo where BTL Campaigns are concerned. This can be used by Xiaomi, and will involve the identification of its internal Strengths (S) and Weaknesses (W) followed by the identification of the Opportunities (O) and Threats (T) it … an environmentally-friendly brand — Xiaomi may be able to set themselves apart from the crowd. Rising Brand Awareness – Xiaomi’s brand awareness is rising and more and more people are getting to know about the brand thereby resulting in higher sales across the globe. you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few “Mi Stores” located around the world, PESTLE and SWOT Analysis: When to use SWOT, 3 SWOT Analysis Templates for Efficient Business Planning, 4 Ideas on How to Boost Your Consulting …, Understanding Employability and Ways to Improve It, Coronavirus Data Analysis: How the Outbreak may Impact …, Tools To Ensure Your Remote Marketing Team Is …. It's often hard for fresh graduates or interns to determine their employability. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. It’s worth mentioning that much of Xiaomi’s sales are currently accounted for with eCommerce. Xiaomi.com Profile and Strategic SWOT Analysis from Platform Executive is a cost effective solution for researching this business. First, Xiaomi would need to ensure their manufacturing processes are as green as possible — by reducing and managing waste products and pollutants. To conduct a SWOT analysis to assess Xiaomi India’s current position and how the company capitalizes its opportunities in the Indian market. Also, the company is not entirely dependent on the smartphone business and it is diversifying into various consumer electronics products like smart TV, fitness bands, notebooks, air purifier, water purifier etc. Naturally, the political factors affecting Xiaomi are related to its being a largely-Chinese organization. As it mainly follows online sales model, which is becoming popular in many countries, it should expand to countries where E-commerce mode of purchase is well established or in the process of establishment. Every company in a business has certain frameworks that they …, What is SWOT Analysis? Excellent entrepreneurial team member, e.g. If there were to be a model-wide issue with one of Xiaomi’s products, they may find themselves with more support tickets than they can manage, and plenty of unhappy customers. The product portfolio of Xiaomi is also limited which further effects the brand image. Unfortunately, Xiaomi has a relatively weak brand. Like every company, Xiaomi faces some Threats: The smartphone and electronics industries have a reputation for being cutthroat competitive. 9.12.5 SWOT analysis. In part, this is thanks to the powerful specifications of the individual components which Xiaomi use in their devices. Also in terms of Opportunities, Xiaomi might be able to capture many of the emerging smartphone markets in less developed areas, such as Africa. Strengths and Weaknesses are often restricted to company’s internal - resources, skills and limitations. This means they are capable of large marketing campaigns, long legal battles, and plenty of investment into new technology. Service centers too are limited and all these factors contribute to the low brand equity and reputation. Most amazing of all, Xiaomi is able to offer quality products at affordable prices, and still make plenty of profit for themselves. This will become especially difficult when more and more brands come from China. As always, Xiaomi needs to be careful with their competition, and should probably invest some more money into customer service to avoid a PR disaster! Offering extremely high-quality products and great prices — and making a profit while doing so — is a solid foundation for any business. Swot Analysis Of Xiaomi 736 Words | 3 Pages 2.0 Analysis of the Xiaomi Environment In this report we analysis the Xiaomi business environment and using the Porter’s Five Forces tool to analyze the various competitive forces, which are operating in Xiaomi Company. Unfortunately, Chinese products are viewed as inferior in some parts of the world — especially the United States. It is an important technique to understand the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) … Thus, they are a huge threat to Xiaomi. Xiaomi being the “Coolest Company” in the heart of its users is committed to continuous innovation. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. You can follow me on Facebook. Xiaomi needs to increase its sales and service centers both if it wants to retain its customers. Thus, they are a huge threat to Xiaomi. Variety of smartphones and other devices available: Xiaomi has a variety of smartphones at different prices in its portfolio, catering to different types of customers. News Bitcoin surges to all-time record as 2020 rally powers on Xiaomi Case Study Examples. More over, it needs to advertise these advantages to get more and more customers to buy their products. As China lies within Asia and as Chinese mobile brands are highly penetrated in the Asian markets, Xiaomi still has a lot of ground to explore. This means that Xiaomi has had a hard time penetrating these prejudiced markets. However, the advertising is erratic at best and is never consistent. By the end of the case, students should be able to: Understand the broad macro-environment of Xiaomi and the Chinese smartphone industry in terms of … Building your platform-based business originating from China – Xiaomi, Qihoo 360, Tenda Linksys! 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